Of course, there are thousands of misconceptions about web development but I tried to list some of the most faced issues. This post doesn’t involve any technical word. I believe that the post might be very useful If your not a tech geek and want to build your website.
I tried to tell it in a car example. Imagine that you are in a gallery and looking for a car. A car or a Lamborghini? I will come to point.
1. “IT’S EASY – ANYONE CAN CREATE A WEBSITE”
Our ‘favorite’ misconception is that designing and developing websites is easy peasy. But it’s not. While there are plenty of sites out there that look simple, basic, or effortless, it’s safe to say that they didn’t just turn out that way without a load of hard work and a thorough, well thought out process
Think about building a car. Is it easy? You may change some parts or creating a brand new car will not be an option. Building a car is not relevant? What about painting? Sculpturing?
2. “I CAN JUST COPY THEIR SITE”
Don’t do this. You’ve probably looked at your competitor’s site and thought “this is amazing and it’s exactly what we want – let’s do the same thing” but, that is a pretty bad idea. For starters, it’s not only illegal but also a terrible strategy, too.
You want to be different and tried to wrap your car with the ceramic cover. Your neighbor liked it and implemented very same to his/her own car. What do you feel?
3. “ANY CHANGE I WANT ON MY WEBSITE SHOULD BE FREE”
Let’s get straight to the point using an analogy. Imagine buying a car. It comes with a warranty in which the manufacturer or dealer covers quite a bit for a limited time. Now imagine that after the warranty was up, you demanded your services be free. You’d probably be laughed at and told where to go. So why expect that from a web design company?
You want to change the color of your car, will it be free? Changing something on your website will not be free too.
4. “DESIGNERS SHOULD DO EVERYTHING I TELL THEM TO”
Of course, you hired your developer/agency, so it’s understandable that you may think to get to call all the shots. You’re paying for the project after all!
Well, I have to break it to you, but that’s not exactly right. You don’t (or shouldn’t) hire a web designer just to have them do exactly what you want. After all, you hire them for their expertise.
I don’t need to give another car-related example here.
5. “MY SITE IS DONE, HERE COME A WAVE OF VISITORS”
It’s nice to think this would be the case, and we really wish it was. However, just because you launched a new site doesn’t mean is going to “go viral”.
For starters, how would people know that it’s even been launched? More importantly, your website isn’t the end all of your marketing efforts – or at least it shouldn’t be. No, your website is the hub of your digital marketing.
Buying a car is not equal to teleportation. You have to pay for gas, accept maintenance costs and drive it all the way to reach your destination.
The Question: A car or a Lamborghini?
Your needs and wallet will give the answer. The truth is, all vehicles will carry you to your destinations. If you don’t want to take a risk, leave development to designers. They aren’t just creating pretty designs for design sake. They’re doing it to reach a higher goal – to help your business succeed and make more money.